Campaigns

SUSS Brand Challenge

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I participated in the 2023 SUSS brand challenge. Along with my teammates, we had to come up with a new brand name, logo, and slogan for the company. 

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Our new name, Match My Gig, has a PR campaign which includes the Tinder feature of swiping left and right to "match" with the job people are interested in. 

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This was a really insightful experience, and we managed to tailor it to the campaign's target audience. 

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I learnt a lot from this marketing competition, and I would definitely participate in something similar again.